Creative Advertisement

This is the another advertisement create by volkswagen company. I think this advertisement is very special and creative because it has a piano shape design in the stair case and it's produce music when people using the stairs. It can encourage more people using the stairs instead of the escalator.

I realise that this stairs can change human behaviour by increasing the number of people using the stairs and thus it will help in reduce the consumption of the electricity.

For malaysia, we should create this types of stairs since less people are using it. We can learn form this advertisment and should have the sound effect that can attract the people attention when they step on it. Therefore, people will skip using the escalator that they think it's makes fun to take the stairs.

i think that a creative design and idea in our country can change people attitide and attract their attention when they realise of it.

Refrence:

Stairs Volkswagen Commercial. (2009). Retrieved from http://www.youtube.com/watch?v=r7IvegYtyDw.